Juicy Couture

Juicy Couture is a stylish contemporary line of casual apparel based in Pacoima, California. Juicy is very well-known for their terry, velour, cashmere, and fleece tracksuits, which have been made famous by the many celebrities who wear them. more...

The line is sold in upscale department stores and specialty stores, such as Neiman Marcus, Nordstroms, Bloomingdales, Saks Fifth Avenue, and Bergdorf Goodman.

Entertaining slogans often adorn Juicy apparel, such as "Wake up and smell the Couture" and "Dude, Where's my Couture?". The signature Juicy Crest, as well as the phrases "Love, P&G" are stitched on the inside tag of each item of Juicy apparel.

History

The company was co-founded in 1994 by Pamela Skaist-Levy and Gela Nash as Travis Jeans Inc., a line of maternity jeans named for Nash's son.

The brand was originally popular on the West Coast of the United States, when their fashion lines focused on comfortable women's sweat suits and sportswear.

Nash became Gela Nash-Taylor in March, 1999 when she married bassist John Taylor of Duran Duran. Taylor and Duran Duran singer Simon Le Bon performed at a party launching the line's East Coast debut in New York City in November, 1999.

Juicy Couture added collections for men and children in 2002, and bathing suits and accessories for women, including shoes, handbags and jewelry (including very popular charm bracelets) were added to Juicy's line in 2004.

In 2003 Travis Jeans Inc, which owned all of Juicy assets, was purchased by Liz Claiborne Inc. for US$53 million, plus a percentage of future earnings. Skaist-Levy and Nash-Taylor remained co-presidents of the company, and remain the creative minds behind Juicy Couture.

A flagship store was opened in Las Vegas in October 2004. Five more stores were planned as of 2005 in Boston, Manhattan, Santa Barbara, San Francisco, and Scottsdale.

In 2005, Juicy licensed their name to T-Mobile for a designer version of their Sidekick II smartphone, and to Movado for a line of Juicy watches.

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