Alfa Romeo

Alfa Romeo is an Italian automobile manufacturer. more...

Alfa Romeo has been a part of Fiat SpA since 1986. The company was originally known as ALFA, which is an acronym for Anonima Lombarda Fabbrica Automobili. (First logo: )

History

(ALFA = Anonima Lombarda Fabbrica Automobili --> Lombardic Anonymous Automobiles Factory)

The company that became Alfa Romeo was founded as "Darracq Italiana" in 1907 by Cavaliere Ugo Stella, an aristocrat from Milan, in partnership with the French automobile firm of Alexandre Darracq. The firm initially produced Darracq cars in Naples, but after the partnership collapsed Stella and the other Italian co-investors moved production to an idle Darracq factory in the Milan suburb of Portello, and the company was renamed ALFA. The first non-Darracq car produced by company was the 1910 24 HP (named for the 24 horsepower it produced), designed by Giuseppe Merosi. Merosi would go on to design a series of new ALFA cars with more powerful engines (40-60 HP). ALFA also ventured into motor racing, drivers Franchini and Ronzoni competing in the 1911 Targa Florio with two 24 HP models. However, the onset of World War I halted automobile production at ALFA for three years.

1916 saw the company come under the direction of Neopolitan entrepeneur Nicola Romeo, who converted the factory to produce military hardware for the Italian and Allied war efforts. Munitions, aircraft engines and other components, compressors and generators based on the company's existing car engines, and heavy locomotives were produced in the factory during the war. When the war was over, Romeo took complete control of ALFA and car production resumed in 1919. In 1920, the name of the company was changed to Alfa Romeo with the Torpedo 20-30 HP becoming the first car to be badged as such. Giuseppe Merosi continued as head designer, and the company continued to produce solid road cars as well as successful race cars (including the 40-60 HP and the RL Targa Florio).

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